The audience is the asset — and no one has ever sold to them as a whole person.
Three engines. One audience.
A high floor — a profitable media business with the most obvious un-pulled levers in the building. A high ceiling — travel and real estate sold into an affluent, in-market base. Three engines, one user base.
The high floor
A brand with 110K affluent print readers and a 30–40% newsletter open rate earns $0 from digital advertising today. Switching it on — modern ad products, the Premier Properties print-to-digital upsell, AI-modernized operations — is the single most obvious lever in the building.
→ Even modest digital CPMs against 50K+ engaged opens, plus the Premier Properties upsell, add several hundred thousand dollars of high-margin revenue — on inventory that costs almost nothing more to run.
The LINKS Invitational
The prior owner leaned into a handful of trips and discovered how astonishingly profitable they were — the single biggest reason 2025 revenue jumped 21%. Run the Golfweek formula: curated, high-touch trips to private clubs and the world's great resorts, with a membership tier whose card opens private courses.
→ ~$6K margin per traveler ($16K price − $10K cost); 3–4 trips a year ≈ $0.7–1.0M of contribution — before a membership tier that adds $0.5M+ of recurring revenue.
Premier Properties, productized
48% of the audience is looking to buy a golf-course home, and no one serves them — in a market where the average golf-course home rose 13.6% to $541K. Turn the Premier Properties Guide into a data-driven listings and referral engine: developers and realtors pay to list; LINKS earns a referral on every closing.
→ A 1–2% referral on a $750K home is $7.5–15K per closing; even 20–40 closings a year ≈ $0.2–0.8M, on top of listing fees — from an audience that's already half in-market.
The world the audience already lives in.
Courses, trips, homes, and 37 years of covers — the life LINKS readers spend on, and the inventory three engines turn into revenue.
Drag to explore the world of LINKS →
Representative licensed photography (Unsplash / Pexels) — ready to swap for LINKS's own course, trip, and listing shoots.
It already makes money. The engines are the bet.
Revenue held near $2.0M for three years, then stepped up 21% to $2.52M in 2025 as events kicked in — lifting adjusted EBITDA to $583K at a 23% margin. After a market salary, it throws off ~$358K today, before a single new initiative.
Today revenue is ~100% print and newsletter advertising. As the engines come on, one revenue line becomes five.
Two operators, each running the half they've mastered.
LINKS is run by two full-time founder-operators — and, it turns out, two Tulane grads — split along the exact lines of what each has spent a career building.
Nate Scott
- VP & GM, Sports and Events at Gannett | USA TODAY Network, and Publisher of Golfweek — where he ran the golf-media P&L and the travel, events, and membership playbook this entire plan is modeled on.
- Founding team of For The Win; earlier at SB Nation and Fox Sports. Co-creator and host of The Sneak (2.5M+ downloads).
- Tulane University (BA/MA), MBA from UVA Darden. Joins full-time as CEO.
Ben Earley
- Founder of HOLT — bootstrapped from zero to a ~60-person international property developer and hospitality operator across the U.S., Mexico, and Romania.
- Co-founder of Paul Evans, a venture-backed luxury DTC footwear brand made in Italy. Began his career at J.P. Morgan.
- Tulane University, A.B. Freeman School of Business (summa cum laude). Leads operations, the capital structure, and the travel & brokerage engines.
Sink it to unlock The Ask.
Drag back from the ball, aim for the 18th, and release — or just keep scrolling.
Own a piece
of LINKS.
A 37-year brand on an affluent, private-club audience that no one has fully monetized. The acquisition is financed with debt — your capital is pure growth fuel that switches on travel, real estate, and digital.
The 1× preference returns your capital first; QSBS may make the federal gain tax-free at a five-year hold. Illustrative, from management's model — subject to diligence. Plus a LINKS membership, access to the trips, and the swag — you're inside the brand.